Susan G. Komen for the Cure

Orange County Affiliate 

Special Events Agreement and Promotions Guidelines

Donations to the Orange County Affiliate of the Susan G. Komen for the Cure®are extremely important and your Komen interest is greatly appreciated.   The Komen Orange County Affiliate is accountable to the public for fundraising activities using the Komen name.  To this end, the following guidelines have been developed to serve as standards for those who organize special events, benefits or promotions on behalf of the Komen Orange County Affiliate (“Sponsor”).  All questions regarding these guidelines should be directed to the Development office of the Komen Orange County Affiliate at (714) 957-9157. 

After reviewing these guidelines, please download the attached agreement and return it to Susan G. Komen for the Cure, 3191-A Airport Loop Drive, Costa Mesa, CA    92626 

1. As a responsible steward of public funds, Komen believes that a reasonable percentage of the gross revenues from all fundraising events should be directed to the Komen Orange County Affiliate; exceptions may be made for first-year events and on a case-by-case basis.   As a general rule, the Komen Orange County Affiliate holds to the standard set forth in the Better Business Bureau guidelines.  Events held by or benefiting Komen Affiliates are required to keep expenses to 25% of gross revenue.
2. If Sponsor represents to the public that a percentage of proceeds will benefit the Komen, Orange County Affiliate, Sponsor should be prepared to provide access to an accounting of revenues and expenses.   If so requested, an accounting and fund distribution will be expected within 60 days after the conclusion of the special event or promotion.
3. A Sponsor must request written permission to use Komen’s name and/or logo. Completion of the Komen Orange County Affiliate Special Events and Promotions Application may constitute such a request. In order to best monitor the use of our logo and marks by Third Parties, the Komen Orange County Affiliate can lend its logo only to Sponsors with an anticipated donation of equal to or greater than $1,000. No use of Komen’s name and/or logo will be allowed without a written agreement.
4. All promotional material related to an event benefiting the Komen Orange County Affiliate must be reviewed and approved by the Komen Orange County Affiliate prior to its production and distribution.
5. Sponsor agrees to inform the Komen Orange County Affiliate of any effort to recruit financial underwriters for any special event or promotion benefiting the Komen Orange County Affiliate.   Informing the Komen Orange County Affiliate of all underwriting requests will ensure there is no duplication of underwriting efforts which may be currently underway.
6. The Komen Orange County Affiliate is not responsible for ticket sales or other administrative aspects to the Sponsor’s events.   Sponsor must have the means to sell tickets, send invitations, and/or publicize the event, if necessary.  (Many organizations use volunteer committees to sell tickets and put on the event.)
7. Sponsor is responsible for obtaining any necessary permits and clearances required by the government and compliance with all applicable laws.   Sponsor must also obtain appropriate insurance coverage as necessary.
8. Sponsor is responsible for complying with all IRS regulations regarding the event.   IRS regulations governing charitable deductions for participation in special events are quite specific, and the Komen Orange County Affiliate can provide information and guidance on this matter.
9. The media rarely will provide “free time” for a charitable sales promotion.   Sponsor should be prepared, therefore, to commit the necessary funds from advertising and promotion budgets.  Sponsor should be prepared to initiate publicity for the event or promotion.
10. All references to the Komen Orange County Affiliate in publicity and promotional materials for the event or promotion should refer to the Komen Orange County Affiliate of Susan G. Komen for the Cure.
11. If donations are derived from sales promotions of a product, the product must be seen as non-controversial.   For further clarification of “non-controversial” direct all questions to the Executive Director of the Orange County Affiliate.  Events and promotions should provide favorable community image and be financially solvent. 
12. The Komen Orange County Affiliate is available to discuss a gift restriction favored by the Sponsor to the event or promotion. However, the Komen Orange County Affiliate may reserve the right to use the funds as it sees fit without restrictions by the Sponsor.

Download Application